Reading time: about 2 minsReal estate agents rely on their cars. “Which tools to track mileage?” is one of the most common questions in forums and groups. But when it comes to taking care of their cars, what do most agents do? And how does this relate to digital ads? Truth is, we have no idea. Some agents might […] Read more
Reading time: about 2 minsFor Loan Officer Greg Updegrove, his network is everything. “I have a client who refinanced a year ago,” Greg said. “Then he called me and said he found the house of his dreams. He was going to move and asked can I do the loan. And oh, by the way, his colleague is buying his […] Read more
Reading time: about 3 minsShe went from selling sites to selling — and buying — homes Real estate agent Amy Nease spent 16 years selling in the same neighbourhood. Granted, the neighbourhood was a 1700 acre golf community in Florida. Amy was in site sales. But imagine the depths of expertise in an area after a tour of duty […] Read more
Reading time: about 3 minsThere was a time when having a website was enough to demonstrate a company’s marketing acumen. We didn’t have to strategize ways to push people to it or invent tactics to get them to stay there. A good-looking website with some shiny Flash animations told everyone your company was modern, tech-savvy and worth hiring. Automatic credibility. […] Read more
Reading time: about 2 minsBig budget ad campaign ideas for real estate agents The five-season AMC series Mad Men provided viewers with a fascinating look at the world of big-brand advertising and we thought those ideas could help with real estate advertising. And while it certainly amped up the dramatized fiction, there was a lot of truth in what […] Read more
Reading time: about 2 minsBe part of the party with Katie Lance when she launches #GetSocialSmart on Amazon April 19! Katie Lance is the first name on everyone’s lips when social media for real estate comes into the conversation. With her Katie Lance Consulting, the GetSocialSmartAcademy, her amazing webinars, and her fun, engaging speaking presentations… it’s no wonder! Now […] Read more
Reading time: about 2 minsWhen Adwerx CEO Jed Carlson sat down with Century21 Redwood Realty Director of Leads Management Billy Ekofo, the word “leads” was said pretty often. After all, real estate agents think about leads pretty often, so that stands to reason. But it was Billy’s role that inspired Jed to think about Harry Potter. Billy’s role at […] Read more
Reading time: about 3 minsHow do you market your real estate brand today? It’s rare that you find a marketing book that’s not only a joy to read but packed so full of actionable advice you’re going to want bookmarks for our favorite sections to read again and again. The Road to Recognition is that book. Written by […] Read more
Reading time: about 3 minsAdwerx CEO Jed Carlson put a client’s toughest question to real estate agents: “Why do I need you?” His answer was that agents are like Sherpas: they reduce the risk of the transaction, they help carry the load and they comfort the client along the way. With this mindset, no amount of technology or automation […] Read more
Reading time: about 4 minsI work closely with real estate agents every day. Dozens of my closest friends are real estate agents and a lot of agents cringe at the term FSBO (For Sale By Owner). And I put my home on the market to sell it myself. I was a FSBO. Before you panic, there are a couple […] Read more
